We Rescue B2C Businesses
From Failed Lead Gen Attempts
Because your marketing budget isn’t the problem, it’s your strategy.
Trusted By Brands of All Sizes
Across South Africa, the UK, USA, Netherlands, and Germany
~ HELLO! WE ARE
The Balancos!
We're Darryn and Cassie, the founders of Optimus, a specialist team committed to delivering measurable results without the London price tags.
Since 2012, we've led our small global team helping UK service-based businesses generate a steady stream of qualified leads with proven, effective strategies.
We know how frustrating it is to pour budget into campaigns that don't deliver the right leads. Too many UK agencies overpromise, underdeliver, and then ask for even more budget.
That's not how we work.
We keep things straightforward and results-focused, serving clients across the UK whilst operating from our Cape Town base - where your pound works 3x harder.
~ WITH OUR GROWTH SYSTEM ~
You Get Consistent, Qualified Leads Without The London Premium.
Reliable Revenue
Tired of inconsistent leads or sales spikes? We turn your ad spend into a steady flow of qualified clients so your revenue stays consistent - all while your competitors overpay for the same results.
Year-Round Momentum
Our approach keeps your pipeline moving, even in the slower seasons. Get consistent results, steady leads, and less financial stress - at rates your London competitors wish they could access.
Unlock Your Deal Engine
You get free access to Deal Engine, an AI-powered, marketing system that does (almost!) all the hard work for you to get more customers and keep clients longer - the same premium tools London agencies charge extra for.
~ CLIENT SUCCESS STORY ~
How Dr. Peter Alkema Generated $506,723.96 in New Revenue
Facing a move to the Netherlands, Dr. Alkema needed income flexibility. Our structured approach turned his expertise into a thriving online business with 400,000+ students and a Udemy partnership.
Huge milestone Team 💪 Always grateful 🥂
$506,723
Generated
400,000+
Students
Udemy
Partnership
~ HOW IT WORKS ~
Simple Steps to Success
Step 1: Lead Gen Assessment
Start with a free, 30-minute Lead Gen Assessment.
Here, we don't just listen, we pinpoint where leads are leaking, why your sales are flat, and highlight your biggest opportunities to grow - all at no cost, unlike most London consultancies.
Step 2: Implementation
While you focus on running your business, we implement MomentumX™, our proven, fully managed growth system that drives real results.
It's an integrated approach built to deliver consistent leads and sustainable growth, without the premium London pricing.
Step 3: Results & Monitoring
Growth gets easier here. We track every lead and result behind the scenes, giving you free access to Deal Engine, our lead gen app that shows every enquiry, message, and sale in one place, so you can measure ROI effortlessly.
~ WHY UK CLIENTS CHOOSE US ~
Results. Flexibility. Zero Risk. Better Value.
No Long Contracts
We don't lock you into long contracts. We deliver results monthly to earn your trust (and your business) the right way - something London agencies rarely offer without premium fees.
3 Month Trial Period
Try us for 3 months. Watch the leads and sales roll in, and then decide. No pressure. No contracts. Results that speak for themselves at rates London can't match.
Results or No Pay
We put our money where our mouth is: if we don't deliver the leads, you don't pay us. It's that simple - and it's backed by currency arbitrage that makes this guarantee possible.
~ CLIENT SUCCESS STORY ~
How Trailers Unlimited Achieved 994% More Leads in 90 Days
When Trailers Unlimited was stuck at 12-15 leads per month, they needed a breakthrough.
Our lean approach transformed their Google Ads into a lead-generating powerhouse with 150-175 qualified prospects monthly and dramatically lower costs.
994%
Lead Increase
150-170
Monthly Leads
Cost Per Lead
Reduced
~ CLIENT TESTIMONIALS ~
But don't take our word for it
~ INTRODUCING MOMENTUMX ~
Your Business Growth System
Google Ads That Actually Convert
Turn your ad spend into a predictable stream of qualified prospects who are actively searching for your services - no more wasted budget on clicks that don't convert.
Sales Funnels That Work While You Sleep
Automated systems that qualify prospects, handle objections, and present your offer - turning your website into a 24/7 sales machine.
Email Sequences That Build Trust & Drive Sales
Nurture leads with proven email campaigns that educate, build authority, and convert prospects into customers over time.
Clear ROI Tracking & Monthly Optimisation
See exactly how much revenue each marketing channel generates, with monthly improvements that compound your results.
Full Access to Deal Engine ✨ FREE (worth £697/month)
An easy to use, AI-powered marketing system that does (almost!) all the hard work for you to get more customers and keep clients longer.
Frequently Asked Questions
1. But you're in Cape Town... should I be concerned about quality?
Absolutely not. Our location is an economic advantage, not a quality compromise. We maintain the same standards, processes, and results you'd expect from premium UK agencies. The only difference is that our operating costs are lower due to our local economy, and we pass those savings directly to you.
Think of it this way: You wouldn't question the quality of a Zoom call because the other person is in a different country. This is the same principle applied to marketing services.
2. How does the currency difference actually work?
Simple arbitrage economics. The same marketing expertise, automation development, and software solutions that cost £5,000-15,000/month from UK agencies costs significantly less when delivered from our Cape Town base.
Your investment with Optimus Agency gives you the purchasing power of what would cost £7,500+ in London.
3. What about time zones and communication?
We're only 2 hours ahead of the UK (in winter), which means excellent overlap for calls and real-time collaboration.
We maintain offices in both Cape Town and NW London, spending several months each year working face-to-face with UK clients. Many forget we're not London-based all-year-round.
We work UK business hours and Bank Holidays too, and respond to urgent matters within 2 hours during your business day.
4. Is this too good to be true? What's the catch?
The only "catch" is that we can only take on a limited number of UK clients to maintain our service quality. Geographic arbitrage is a real economic principle – the same reason why many UK companies outsource manufacturing or software development.
We're simply applying this to high-level marketing services while maintaining London standards.
5. How quickly will I see results?
Most clients see qualified leads within 24 hours to 30 days after launching paid advertising campaigns. However, we include a 90-day results guarantee – if we don't deliver qualified leads, you don't pay. It's that simple.
The currency arbitrage advantage means we can offer guarantees that London agencies simply can't afford to make.
6. What makes you different from other agencies?
Three things: (1) London-quality expertise at Cape Town rates, (2) No long contracts or setup fees, and (3) We guarantee results or we don't charge you. Most London agencies can't offer any of these benefits.
We provide effective lead generation and customer acquisition services that allow UK business owners to attract an audience, build their lists, and generate more sales and profits - all at Cape Town rates and London standards.
More Info
We have offices in two locations:
🇬🇧 London
🇿🇦 South Africa
Operating Hours
Monday – Thurs: 09:00 - 17:30
Fri & Bank Holidays: 09:00 - 15:30
